Cadillac is indulging its sports fix again after a few years on the sidelines. Fresh off news that it will return as a sponsor for a World Golf Championships PGA event, Cadillac last week said it's returning to production-car racing in 2011 after a four-year absence.
General Motors' premium brand will put the Cadillac CTS-V Coupe up against stiff competition in the Sports Car Club of America World Challenge, a race series for production cars.
Many of Cadillac's sports marketing deals were benched in recent years amid GM's financial troubles.
Cadillac last raced in the Sports Car Club series in 2007 with its CTS-V sedan. Other manufacturers that compete in the races include Porsche, BMW, Volvo and Aston Martin.
The coupe, introduced last summer, has a supercharged, 6.2-liter V-8 engine with 556 hp.
Don Butler, Cadillac's vice president of marketing, said the racing sponsorship will resonate with performance-car buffs while helping change perceptions among would-be buyers whose image of Cadillac "is still associated with the old floaty boaty."