General Motors Co., looking to accelerate its push into major markets worldwide and strengthen its brand lineup, tapped U.S. marketing chief Joel Ewanick to fill the new post of global chief marketing officer.
"As we continue our rapid growth in major global markets, it is important that we take a more customer-focused view of our overall marketing strategy," GM CEO Dan Akerson said in a statement today. "In a short period of time, with his marketing acumen and creative leadership, Joel has proven to be a vocal advocate for the customer. He is the right leader to take GM's marketing strategy to the next level."
In his new post, Ewanick will have responsibility for GM's global brands. He also will oversee key global auto shows and GM's corporate and brand marketing participation with major events worldwide.