Marketing

Mazda regions get more ad autonomy

Mazda's Jim O'Sullivan: Regional marketing won't replace national ad campaigns for core models.
RB
By:
Ryan Beene
December 06, 2010 05:00 AM

Featured Stories

EVs help Cadillac shed its old-fashioned image
EVs help Cadillac shed its old-fashioned image
GM, Honda lead February EV gain with fresh U.S. models as Tesla, Rivian slip
GM, Honda lead February EV gain with fresh U.S. models as Tesla, Rivian slip
Trade war turns Nissan’s liability — underutilized U.S. factories — into asset
Trade war turns Nissan’s liability — underutilized U.S. factories — into asset
Outgoing Lincoln chief: Luxury brand’s future focused on wellness
Outgoing Lincoln chief: Luxury brand’s future focused on wellness