Marketing
Chrysler's Calif. plan: Buy land
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At Chrysler's retailing prototype store in downtown Los Angeles, motorists on an adjacent freeway get a dramatic display of new models -- and an emphatic reminder that Fiat is now part of the Chrysler equation.
(JOE WILSSENS)
BW
By:
Bradford Wernle
December 06, 2010 05:00 AM
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