The letter write was a general manager of a new-car dealership for 20 years.
To the Editor:
I disagree strongly with Ronnie Rozier's letter to the editor, "Selling older cars will hurt dealers," in the Nov. 22 issue.
During tough times, dealers must adapt. Just as buyers are seeking lower-priced vehicles and traffic in general is down, the new-car stores must sell the full spectrum of vehicles to survive.
New-car stores have a steady supply of these older vehicles coming in on trade. They are placed on the lot for sale and provide additional used-car gross, a much-needed commission for the salesperson during a slowdown, additional opportunity for the F&I department and a vehicle in a lower price range for those who can't or choose not to purchase a new or late-model car.
Rozier mentions "junk cars" and "bad cars." Of course the car can be rejected by the sales manager or service department and can be wholesaled. Flexibility is the key. And keeping in mind that today's 19-year-old looking for a $5,000 car can be tomorrow's new-car buyer, it makes perfect sense to service this segment of the population. Customer comes back with a problem — guess what, that's your opportunity to make a customer for life!