DETROIT -- Ford Motor Co. has hired a 38-year-old designer from Cadillac to lead its effort to change the look of the Lincoln lineup.
Max Wolff, a native of Australia, becomes Lincoln's design director, a new position, effective Jan. 3.
Ford has promised to deliver seven new or significantly improved vehicles to its luxury brand in the next four years.
Wolff has been design director for Cadillac exteriors since 2007. At General Motors Co., he has held positions in design that include a stint in South Korea at GM Daewoo Auto & Technology. There, Wolff helped design the Chevrolet Cruze compact.
He started his career at GM's Australia unit, GM Holden Ltd., in 1998.
Through November, Lincoln sold 77,768 vehicles in the United States, up 7 percent from a year earlier but not enough to gain share. Mercedes-Benz, Lexus and BMW each sell more than twice as many vehicles in the United States as Lincoln does. As recently as 1998, Lincoln was the best-selling luxury marque in the United States.
One of the seven planned new Lincolns is expected to be a small crossover that would share Ford's global compact-car platform.