NAPA, Calif. -- The 200 sedan and Town & Country minivan will be the first vehicles out of the gate as the Chrysler brand seeks to rebuild its sales.
The Town & Country and 200 will be in dealerships in December, and the marketing launches will be in early 2011. Chrysler has not chosen its advertising agencies, said Olivier Francois, brand CEO and head of marketing for all Chrysler Group brands.
Following the Town & Country and 200 will be the 300 large rear-drive sedan, which arrives in the market in March; and the 200 convertible, which will be shown this week at the Los Angeles auto show and go on sale in April.
Those four vehicles are meant to sustain the Chrysler brand until Fiat-based vehicles start arriving in 2012 and 2013.
A dual-dry clutch transmission, sourced from Fiat, will be offered on the 200 sometime in mid-2011. It will only be teamed with the 2.4 four-cylinder world engine made at Chrysler's Dundee, Mich., engine plant.
The 200 initially will be offered with the Pentastar V-6 engine, teamed with a six-speed automatic transmission; and the four-cylinder engine, which comes with either a four- or six-speed automatic transmission.
The 200 will come in four trim levels: entry level LX, Touring, Limited and an S model, which won't be available until spring. The LX starts at $19,995, including shipping, and the Limited will start at $24,995.
The 2011 Town & Country is available with only one engine, the Pentastar V-6. The Town & Country will be sold in three models: Touring, Touring L and Limited.
Francois says the two vehicles have separate missions.
“With the 200 we are reaching out trying to expand our reach with new customers. Here we have to conquest” in the industry's largest segment, a market where Chrysler has been a nonfactor.
“The mission of the 200 is attracting new buyers. We were not existing in the D [mid-size] segment. If you want to exist,” you must sell more.
He added: “We have a new car, so we changed the name.”
The Town & Country, already a major player in the minivan segment, will have a different job, he said: “We just want to reinforce our position and regain the customers we lost due to the competition being very aggressive.”