Editor's note: An earlier version of this story incorrectly referred to the Grand Caravan as another Jeep model.
SAN FRANCISCO – Chrysler Group is dividing its minivan pricing down the middle with the demarcation line at $30,000.
The Dodge Grand Caravan will dominate sales of minivans priced below the $30,000 line, while those above that price will be mostly Chrysler Town & Country models.
Olivier Francois, CEO of Chrysler brand, said the new strategy will help clear up consumer confusion by eliminating duplication between Chrysler and Dodge minivans.
“Now we have a common showroom displaying all the brands,” Francois said. “We need all dealers to stock and sell both (minivans).”
Bruce Velisek, heard of Chrysler brand marketing for large cars and minivans, said Chrysler decided to split the showroom instead of having the same content as Dodge.
“Fifty percent of the minivan segment transacts north of $30,000 and the bulk of Dodge volume is below $30,000,” Velisek said.
The entry level Town & Country Touring minivan will start at $30,995 including destination. The top-of-the-line Town & Country Limited will sell for $39,499 including shipping. That vehicle will feature dual DVD screens and Chrysler's new Super Console in the center.
All Chrysler minivans will come standard with keyless entry and a package of features called SafetyTec, a package with 40 safety features including electronic stability control, rain sensitive wipers, Rear Cross Path detection, blind-spot monitoring and a Park View backup camera. Those features are standard on the Town & Country and available as options on the Grand Caravan.
On the Grand Caravan, 2011 prices start at $24,995 and increase by $2,000 increments for each trim level. The top-priced Grand Caravan has a sticker price of $31,430. Each $2,000 additional buys new features, said Velisek.