The writer worked in automotive advertising in the 1980s.
To the Editor:
Sadly, Cadillac's shiny new tag line is "The New Standard of the World."
It should have been "The Standard of the World. Again."
One can only imagine how effectively the latter would have resonated with Americans who fear the country's glory days are over. Nonetheless they crave -- and would have responded with great enthusiasm to -- plausible affirmation that at least one resurgence, one revival, is taking place.
"The New Standard of the World" is pure sloganeering.
Whether or not one recalls Caddy ads from half a century ago, "The Standard of the World. Again," which references verifiable historical fact, would have had more impact and been infinitely more engaging.
It also would have been a direct and valid rebuke to critics of President Barack Obama for the chance he gave General Motors to complete the turnaround that was already well under way when he pushed through the bailout.