Auto dealers are battling a shortage of late-model used cars. But whether supplies are high or low, many principles underlie the effective selling of used vehicles at all times.
Those best practices will be explored on Thursday, Nov. 18, in an Automotive News Dealer Intelligence Webinar entitled, "Maximizing Used-Car Profits in a Time of Scarcity ... and Beyond."
Tim Deese, a consultant who has spent four decades in auto retailing, will answer the question on the mind of most every dealer he meets these days: "How do I keep net profit from the grosses that I generate?"
Deese will also explain how a dealership's most "vulnerable" dollars are tied up in pre-owned vehicles. He'll offer practical tips that dealers can use right away to boost the mechanical performance of vehicles on their lots -- and make them easier to sell. And he'll shed light on a premise that has anchored him throughout his career: Salespeople who know the story of their used cars do the best job of selling them.
Deese started selling cars from an independent lot and owned his own dealership. For the past 30 years, he has trained hundreds of used-car managers as owner and chairman of Progressive Basics.
His clients have included some of the biggest dealerships groups in the nation. He has also taught at dealer academies run by Ford, BMW, Toyota, Subaru, General Motors and other automakers.
This 60-minute live Webinar will begin at 2 p.m. ET and will include an interactive Q&A session. The cost to attend is $59 if you sign up on or before Friday, Nov. 12. The price is $99 after Nov. 12.