Dodge is planning an 8,000-mile road trip that ends in California to introduce its Hemi-powered 2011 Challenger SRT8 392 and restyled 2011 Charger R/T.
It's a low-budget, grass-roots effort that will be handled by just two people, Dodge spokespersons Heather Heughens and Scott Vandekerckhove. There's no expensive support team trailing behind. They are on their own.
Two cars will leave the Detroit area Monday, Nov. 15, head south, then turn left when they cross into Ohio.
Stops are planned in Pennsylvania, New York, North Carolina, Georgia, Florida, Alabama, Louisiana, Texas, New Mexico, Arizona, and California. The last stop is set for Dec. 20 in Corona, Calif.
Along the way the two cars will visit Mopar clubs, tuner shops, car shows and dealerships, giving people a preview weeks before the cars arrive in showrooms. Stops are planned in 28 cities, and trip highlights will be posted on Twitter and redletterdodge.com.
I expect thousands of Dodge enthusiasts will be snapping photos, sending copies to friends and wanting to learn every detail about the two cars. The CBs also will be buzzing as the duo pass big rigs on the interstate.