A year ago, OnStar started asking its 6 million customers whether they wanted their dealers to send them monthly maintenance notifications.
Today, the OnStar dealer notification service is pushing more than 90,000 leads monthly to General Motors Co.'s 4,500 dealerships, said OnStar President Chris Preuss. "And it's growing every month," he said.
Preuss said e-mail notification is one of the many new ways that OnStar uses the massive amount of data it collects to help customers and, by extension, dealers.
For more than five years, OnStar has been enrolling customers in an e-mail service that the company generated each month from the vehicle diagnostics it collected.
About 4 million people have signed up for those e-mails, giving them specifics about engine oil life, tire pressure and other critical information about service needs and status, Preuss said.
A year ago, OnStar got dealerships into the notification act. The telematics provider began asking customers whether they also wanted dealerships to remind them with a detailed notification when service was due.
Preuss said 1 million of those 4 million e-mail registrants have enrolled to get a reminder from their dealerships.