To the Editor:
There is an emerging "auto mile" west of Boston that has been adding points at a fast clip. Recent arrivals include Lexus, Honda, BMW and Mercedes.
Now under construction is a Hyundai dealership adjacent to an established Ford store and a brand new Infiniti store. The proximity of the Hyundai and Infiniti dealerships got me thinking.
At first I figured the Hyundai store might benefit from Infiniti shoppers who are seeking something less expensive and walk next door. But then I looked closer at the pricing: The base Equus starts at $58,900; the Equus Ultimate starts at $65,400. The top of the Infiniti sedan lineup is the M; its top trip is the M56x, which starts at $61,275.
So what if flow went the other way: Hyundai shoppers cross-shopping Infiniti models? The adjacent dealerships will make a great asphalt petri dish, and don't be shocked if you see that in cross-shop results.
My, how times have changed.