Two former Detroit 3 marketing stars who moved into other spheres -- Julie Roehm and Mark LaNeve -- turned up in the news last week. What are they up to?
Where are they now?
Roehm, 40, a former Chrysler and Ford executive known for her edgy ideas, is looking for a full-time job, according to Fortune's online edition.
She still lives with her husband and two children in Bentonville, Ark., home of Wal-Mart. Roehm joined the big-box retailer in 2006 after a high-profile stint as director of marketing communications for Chrysler Group.
She lasted only 10 months at Wal-Mart. The company alleged that she accepted gifts from an ad agency and carried on a romance with a subordinate. Roehm denied the allegations at the time.
Nowadays, Roehm is a consultant with such clients as Credit Suisse and ADP. But she told Fortune that the house in Bentonville is up for sale as she looks for an executive position. "You try to hold your head up and go out and do what you know you're good at, knowing there is nothing to be ashamed of," she told the Web site.
LaNeve, General Motors' former sales and marketing boss, received a promotion at Allstate Insurance, where he moved from GM last year. He remains senior vice president and chief marketing officer and has added responsibility for Allstate's agency sales operations.
LaNeve, 51, says he still keeps an eye on GM.
"I'm excited for all the great folks at GM about the IPO and hope they are rewarded for their hard work and have a great future," he wrote in an e-mail to Automotive News. "They have a lot going for them with a clean balance sheet, low inventories and the right number of brands and products."
LaNeve says he has been offered auto jobs since leaving GM.
"After going through the bankruptcy, restructuring and emergence of the new GM, I have learned to never say never," he wrote. "But I'm very happy at Allstate."
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