LAS VEGAS -- With aisles jammed with exhibitors and buyers, this year's Specialty Equipment Market Association show appeared to defy the depressed auto market.
Then again, because SEMA represents the aftermarket, it could mean that car owners want to modify their existing vehicles to maintain their interest, instead of look for new cars they can't afford.
Ralph Gilles, CEO of the Dodge car brand, said last week that the "dollar-car program" -- in which an automaker gave free cars to aftermarket tuners to play with for their SEMA booths -- has waned because of economic pressures.
"One year, we gave out 30 cars. This year, we gave out one Grand Cherokee," Gilles said. He expects the program to return: "It's healthy and a good idea, and it pays back 10 times over."
Here is a sampling of notable vehicles at the show.