MIAMI -- If I didn't know better, I would have guessed the sports sedan that Buick unveiled at a Miami night club last night was high-performance Pontiac muscle.
Maybe it was the 850 or so hip, beautiful Miamians -- most in their 20s and 30s -- who crowded into the free Regal Remix event that got me thinking that way. Whatever sparked it, my staid image of Buick as a geriatric brand started to melt away.
For a while now, it had seemed to me that in order to even enter a Buick showroom, you had to be a card-carrying member of the AARP. The average age of a Buick buyer is 65.
But this wasn't mom and pop's Buick. The 2012 Buick Regal GS on display cut an athletic stance with a lower ride height than its older brother, a unique grille and vertical air intake slots accented in a metallic finish. It was riding on 20-inch, 5-twin spoke polish alloy wheels.
The interior had similar racing-inspired appointments, to say nothing of the Ecotec 2.0-liter turbocharged engine and six-speed transmission capable of 255 hp and a 0-60 time under 7 seconds. It's due in showrooms the second half next year.