DETROIT -- The 2012 Regal GS will be Buick's sportiest model, a car positioned to attract younger buyers to the brand.
The Regal GS is a “step even further away from the traditional expectations for Buick,” said General Motors executive Dave Lyon, referring to the GS' styling and performance characteristics. Lyon is executive director of North American interior and global cross-brand design.
Buick continues to chop away at its stodgy image, aiming the Regal GS at Acura TSX and Audi A4 shoppers. These buyers are performance-minded and image-conscious, Buick says.
Lyon and other General Motors Co. executives spoke during a preview last month at the automaker's technical center in Warren, Mich. The Regal GS will be introduced tonight at a consumer event in Miami. Sales begin in the second half of 2011; sales of non-GS versions of the Regal began this past spring. Prices for the GS have not been announced.