Toyota brand boss Bob Carter said today the automaker will launch special leasing and purchase deals within weeks to boost flagging volume.
Toyota Motor Sales U.S.A. reported October U.S. sales fell 4 percent from a year earlier. Still reeling from a series of safety recalls this year, Toyota was the only major automaker to post a sales decline last month as the overall industry advanced 13 percent.
Toyota's U.S. sales are up 1 percent year-to-date, compared to an overall market that is up 11 percent.
Carter told journalists the new Toyota Care campaign that includes routine maintenance as standard for all vehicles has improved showroom traffic.
He pledged to follow that with a series of financing and leasing incentives later this month during Toyota's annual Toyotathon sales event.
“You will see an enhancement to marketing and incentives but [they] will remain consistent in the APR and lease arenas,” he said. “They will be the best deals of the year -- leasing and APR deals are moving the market.”