To the Editor:
Mazda's plan has been to increase the interest of Gen Y buyers (young buyers). That being said, the look and price of any automobile are priorities for those buyers.
In my opinion, the Shinari look that Mazda is deciding to go with will increase Gen Y interest just because of the car's appearance.
However, the car still must offer at least the same value when it comes to acceleration and must be fun to drive.
Gen Y buyers do their research on any vehicle they are interested in before contacting or visiting a dealership.
So as long as a vehicle's appearance is streamlined and it comes in nice Mazda colors and at a price the average American worker can afford, I believe it will be a grand slam for Mazda.
I am looking forward to the debut of the newly designed vehicles.