Hosting Lincoln dealers in Detroit this month, executives at Ford Motor Co. promised to reinvest in the brand and develop new vehicles. That's great. Lincoln needs a shot in the arm. But Ford has a credibility problem here.
In February, company executives told dealers that Mercury would get a new small sedan on the Focus platform. But in June, Ford announced plans to kill Mercury by year end.
If Ford wants Lincoln dealers to invest time and money in the brand, the automaker must deliver on its promises.