Chevrolet is taking the Volt plug-in hybrid to the masses with a big marketing campaign that includes World Series commercials this month.
Trouble is, the supply of the cars will be anything but big in the first year of production. General Motors Co. is making only 10,000 through 2011.
That worries some Chevrolet dealers who will face customers excited about the Volt but will be unable to get one until 2012.
"We expect a lot of people will be inquiring and that they're going to be disappointed," said Mark Janowiecki, general manager of Vic Canever Chevrolet in Fenton, Mich.
The dealership, which has a waiting list for the Volt, has been informed by Chevrolet that it will get only one Volt in 2011, in the second quarter, and a demonstration car that it can buy and keep on hand, Janowiecki said.
That will be the case for many of the 650 Chevrolet dealerships that will sell the Volt in seven markets during the first year of production, said Tony DiSalle, Volt product marketing director. How fast the Volt comes out of the gate -- given its pricey $33,500 sticker after a tax credit -- will determine how many of the vehicles GM will produce in the second year.