Toyota Motor Corp., continuing to recover from its recall crisis, plans a national advertising campaign for the Toyota brand that will highlight safety. Don Esmond, senior vice president of automotive operations for Toyota's U.S. sales arm, said last week that the new advertising will highlight quality, reliability, dependability and safety while targeting consumers who don't own a Toyota. The spots will debut by year end.
Toyota has taken several steps to rebound from the recall of millions of Toyota and Lexus models over unintended acceleration. It has made five computer-controlled braking and vehicle stability technologies standard across all models and will make a brake override system standard.