Hyundai wants to hold on to Dave Zuchowski.
On Tuesday, Hyundai promoted Zuchowski, its U.S. sales boss, to executive vice president of sales.
Zuchowski had been vice president of sales since he joined Hyundai Motor America in February 2007. So the promotion doesn't really change his day-to-day responsibilities, said spokesman Chris Hosford.
Rather, Hosford said, it's to recognize the work Zuchowski has done for the brand on the sales front.
Hyundai was one of three brands to increase U.S. sales in 2009, along with Kia and Subaru. Hyundai sold 410,047 vehicles through September, a 20 percent increase over 2009 in a market that was up 10 percent.
That's not the only story line at Hyundai this year. Hyundai has lost two marketing chiefs to rivals in the past six months. Joel Ewanick and his successor, Chris Perry, are now at General Motors Co.
It's unknown if other automakers have tried to lure Zuchowski away from his Southern California post. But it wouldn't be unreasonable to think that Zuchowski has been approached.
Hyundai surely wants to keep its momentum going. After seeing what has happened in its marketing ranks, the brand seems willing to do what it takes to make sure history doesn't repeat itself.