DETROIT -- General Motors Co. has reinstated a board of senior managers to oversee its minority-dealer development program, said Mark Reuss, GM's North American president, who is heading the board.
The board had its first meeting in September and will meet quarterly.
"It's the minority dealers on a conference call with me telling of the problems and roadblocks they have in sustaining their business and growing our number of minority dealers," Reuss said here after his speech at the annual Global Automotive Summit sponsored by the Rainbow PUSH Coalition.
GM formed a similar board in 2007, chaired by Mark LaNeve, then North American head of sales, service and marketing. Eric Peterson, director of industry dealer affairs, who is on the current board, said the first board was suspended while GM was restructured.
Other top managers on the oversight board: Jim Bunnell, GM general manager of dealer network support; Don Johnson, vice president of U.S. sales operations; and Alma Crossley, director of minority-dealer development. Two dealers from GM's Minority Dealer Advisory Council also are on the board, Peterson said.
He said the board is more proof of GM's commitment to its minority-dealer network: "The president of the company is getting direct unfiltered feedback from dealers."