DETROIT -- The Verano, Buick's first compact in more than 20 years, won't be mistaken for a rebadged Chevrolet Cruze, a sibling on the same platform, says Mark Reuss, president of GM North America.
Reuss said at a press event last week that several details will differentiate the Verano from the Cruze, including a "library quiet" cabin, projector headlamps, chrome accents and an upgraded interior.
The Verano, which arrives in the second half of 2011, will round out the Buick lineup and bring in younger buyers, says Mike Bowsher, president of Carl Black Automotive Group in Kennesaw, Ga.
The car also gives Buick dealers a lower-priced vehicle for Pontiac owners, whose brand was terminated last year.
Buick says its last compact was the Somerset Regal in 1985.