Audi Chairman Rupert Stadler has been named one of the keynote speakers for the annual International Consumer Electronics Show.
Stadler is expected to address the giant Las Vegas trade show on Jan. 6. Also, Audi will set up a display in the show's Electric Vehicle TechZone.
CES is known largely as the place where companies announce the latest in flat-screen TVs, camcorders and the like, but in recent years it has become increasingly important as a venue for showcasing automotive-electronics technology.
In 2008, General Motors CEO Rick Wagoner delivered a keynote speech at the show. Ford Motor Co. CEO Alan Mulally keynoted in 2009 and 2010.
The 2010 show drew more than 126,000 attendees.