DETROIT -- General Motors Co. has again tapped another winning automaker to strengthen Chevrolet's marketing. Kevin Mayer, 41, has been named director of Chevrolet advertising and sales promotion, replacing Steve Rosenblum, who has been reassigned within the company. Mayer joins GM from Subaru of America Inc., where he had been director of marketing communications.
Subaru said Alan Bethke will replace Mayer. Bethke, 38, was previously marketing planning and operations manager for Subaru.