LOS ANGELES -- Toyota Motor Corp. has given its Highlander crossover a significant midcycle change as well as a price increase of several hundred dollars for the 2011 model year.
In a statement today, Toyota said it also is raising prices on the Prius hybrid, Venza crossover and FJ Cruiser SUV.
All Highlander models now will include a standard 50/50-split third row with rear climate control, as well as a new front and rear fascias. On the powertrain side, Toyota is increasing the model mix occupied by the base four-cylinder Highlander. Also, the Highlander Hybrid's gasoline engine gets a displacement boost to 3.5 liters from 3.3.
The price for the Highlander will begin at $28,200 including shipping for the base four-cylinder, two-wheel-drive model, a $1,535 price increase. The starting point for a V-6 model will be $33,960, a $670 bump. The Highlander Hybrid will start at $38,100, a $2,930 increase.
All Priuses will receive a $250 price bump, starting at $23,810, including shipping.
The Venza line sees a $200 increase, starting at $27,235 for the four-cylinder model and $30,510 for the base V-6 model, including shipping.
The FJ Cruiser price was bumped up $1,100 to a starting point of $25,900. But that includes the addition of a brake override system, as well as improved passenger access and a more advanced audio system with Bluetooth, USB port and XM Radio.