Volkswagen Group's lofty ambition to become the world's biggest automaker, overtaking Toyota, is based on an aggressive push of new products in a variety of segments.
New vehicles in the pipeline range from the Volkswagen brand's tiny electric-powered Up! to the $2 million-plus Bugatti 16C Galibier. Both are expected to arrive in the United States in 2013.
With both the VW and Audi brands extending their lineups, the group aims to increase U.S. sales to 1 million in 2018 from 297,537 last year.
VW is trying to establish itself as a volume brand in the United States with a new assembly plant in Chattanooga, Tenn. Starting early next year, the factory will produce a new mid-sized sedan designed primarily for the United States. Later, an SUV and a small car may be built at the plant.
Audi starts an assault on the upper end of the luxury market this year with a redesigned A8 sedan. Next year it launches the A7 sedan, followed by the redesigned A6.
The A7 is part of Audi's strategy to make premium sedans, including the A6 and A8, account for 30 percent of its U.S. sales within six or seven years, up from 15 percent today.
Meanwhile, Porsche, now controlled by VW, will share more platforms and components with the parent company. One of the first examples of cooperation with VW is a small entry-level sports car developed jointly by Porsche and VW -- and possibly Audi. The midengine roadster is expected to debut as early as 2013.
Porsche also is likely to get an SUV based on the Audi Q3 crossover. Porsche and VW already share a platform for their larger Porsche Cayenne and VW Touareg SUVs.