EDITOR'S NOTE: This story originally had the wrong name for the new V-6 engine that the Wrangler will get next year. It is the Pentastar V-6, not Phoenix V-6.
DETROIT -- When it comes to the Wrangler, Jeep's go-anywhere vehicle, customers care about its ability to climb rocks or barrel through streams.
Interiors? They probably are below the top 20 on a list of priorities of passionate "Wranglerheads," says David Kelleher, a Philadelphia Jeep dealer. They expect their interiors to be "utilitarian," he says.
But those customers will still find much to like about the 2011 Wrangler's redesigned, more upscale interior, Kelleher says.
The new interior will feature a redesigned instrument panel and center stack, new storage areas and softer surfaces. The vehicle gets new steering wheel-mounted controls that make it easier to operate the radio, cruise control and hands-free phone.
Other new features include new sound insulation and a removable hard top that matches the color of the body, available on the Wrangler and Wrangler Unlimited Sahara models.
"I don't think anybody's going to say, 'That interior is too nice for the Wrangler,' " says Kelleher, owner of David Dodge-Chrysler-Jeep in Glen Mills, Pa.