SAN DIEGO -- Toyota's Scion youth brand was conceived as a three-product lineup, but it will stretch to four vehicles early next year and could add other products as well.
The lineup will be "a mix of evolution and revolution" in the future, said Jack Hollis, vice president of the struggling brand. The Scion tC redesign arrives in October, and the all-new iQ minicar will arrive in early 2011.
But it may not end there.
Last year Toyota said it would not build the small, A-BAT pickup concept that had been a head-turner at the 2008 Detroit auto show. But Hollis said the A-BAT is not dead after all. The idea of a parcel carrier not meant for heavy hauling is attractive to Gen Y buyers, he said.