DETROIT -- To boost its Mopar service and parts brand, Chrysler Group is selling 500 Dodge Challengers equipped with Mopar performance parts.
Chrysler says the Mopar '10 Challenger, with a cold-air intake and functional hood scoop, is the first Mopar edition of one of its vehicles. Sales start in August.
The automatic-transmission version will be priced at $38,000, and the manual-transmission version will sell for $39,000. Prices include shipping. Both will be powered by Chrysler's 5.7-liter Hemi V-8.
The car will be offered in black with three accent colors: blue, red or silver. The accent colors will appear on side stripes and the baseball-style stitching on the steering wheel and seats.