General Motors Co., under new marketing chief Joel Ewanick, has shifted ad duties on Cadillac to Publicis Groupe's Fallon after just five months at Publicis-backed Bartle Bogle Hegarty, according to two people familiar with the matter.
Said BBH CEO Greg Anderson: "We were extremely surprised to learn via the press yesterday that Cadillac has decided to move its advertising business elsewhere. That aside, we're pleased to have been a part of helping turn Cadillac sales around over the last several months."
Fallon, which spent the last half of the prior decade trying to get back into the auto category after its 2005 split with BMW, will now likely have to resign the Chrysler business it won only last year to handle Cadillac.
Multiple calls to Fallon executives were not returned, and a GM spokesman said the company had no comment. Calls to three Chrysler spokespeople were also not immediately returned.
News broke yesterday that Ewanick was preparing to strip the Cadillac account from Bartle Bogle. The agency's first work made its debut in early May, just before Ewanick took over, though it was created under the auspices of former GM marketing chief Susan Docherty.