Dealers everywhere are trying to figure out this new world of social media. Twitter. Facebook. YouTube channels. It leads to a lot of experimentation, which -- even when it doesn't work -- can be a good thing.
Since early June, AutoNation has planted 614 trees in designated locations for people who said they “liked” an AutoNation Facebook page. In a promotion launched yesterday, the nation's largest retailer essentially pays customers or potential customers to tune in.
Over the next 30 days, AutoNation will give away 10 gift cards daily to anyone who signs up using their Facebook or Twitter account information. No purchase necessary. Gift cards range from $15 to $500 and come from a host of national retailers such as Best Buy, Sephora, Pizza Hut and Pottery Barn.
To win, people have to watch a timer on AutoNation's Mosaic web site that ticks down to the next giveaway time. The first person to click on a “Get It” button at the right time takes the prize. AutoNation's Facebook fans and Twitter followers get extra help. Avatars of the winners will be used to create a mosaic in the shape of AutoNation's logo that will be used in in-store advertising.
Will a gift card giveaway lead to sales? That's yet to be seen. But if I won a $500 gift card from a dealership, I imagine I'd at least remember that company's name come time to shop for a car.