To the Editor:
Regarding "Kids on cars: Who cares?" (June 7): Gen Y is less involved with cars today because of cost and connectivity, issues less important or nonexistent for older generations. The former denies vehicle access and use, while the latter allows complete connection with friends 24/7 in ways vehicles never could. The streaming video capability on the next generation of smart phones will further connect Gen Y folks and allow them to escape the square world of mom and dad.
They will start to care more about cars as they start making money and need personal transportation for themselves and their families. Unlike their counterparts in Europe, most here will not have access to mass transit as a substitute. The delayed impact of that demand should be significant on new-vehicle sales because of the large size of the cohort (60 million).
Is the love affair gone? No, just delayed. When Gen Y folks do start to buy, they will look to vehicles to address self-image and personal emotional needs just as previous generations did. The difference is that Gen Y buyers will more likely want to express themselves with vehicles that address sustainability and connectivity in addition to styling and performance.