Florida Ford dealer Jim Scott partnered with the New Florida Wrestling organization to host a free match this month at his dealership, Jarrett Scott Ford in Plant City, near Tampa. The wrestlers sparred for free at the June 12 event to draw fans to a local tournament. The event failed to generate an auto sale for Scott.
"We didn't really expect to sell any cars," he says. "If we sold anything, it would be a bonus. It builds goodwill, and some day they might come back."