DETROIT -- Ford Motor Co. will begin its effort to boost Lincoln by providing scheduled maintenance without additional charge to anyone who buys or leases a 2010 or 2011 Lincoln vehicle through Sept. 7.
The program comes just two weeks after Ford announced it would kill the Mercury brand and expand Lincoln's product lineup. Ken Czubay, Ford vice president of U.S. marketing, sales and service, said in a statement that the offer "marks only the first step in our plans to further upgrade the Lincoln experience."
The program covers oil changes, tire rotations, vehicle inspections, engine belts and hoses for three years or 45,000 miles, as well as wear items -- including brake pads and, in some states, wiper blades, which normally are not covered by a warranty. The MKZ hybrid sedan will be excluded from the program.