Florida Ford dealer Jim Scott knows little about pro wrestling -- except that people in his community love it.
So Scott partnered with the New Florida Wrestling organization to host a free wrestling match at his dealership, Jarrett Scott Ford in Plant City, Fla., 20 miles east of Tampa. The wrestlers sparred for free at the Saturday event to draw more fans to wrestling tournaments at the NFW arena.
The event failed to generate an auto sale for Scott.
“We didn't really expect to sell any cars,” he says. “If we sold anything, it would be a bonus. We're not a pressure dealership, but it builds good will, and some day they might come back.”