DETROIT -- Jeep unveiled an advertising campaign touting the made-in-America craftsmanship of the 2011 Grand Cherokee.
The TV and print ads, created by the Portland, Ore., ad agency Wieden+Kennedy, kick off a new tag line for the Jeep brand: "The things we make, make us."
The first TV spot will be broadcast widely until mid-July, when the second phase of the campaign begins, said Dianna Gutierrez, a Chrysler Group spokeswoman. She declined to say how much Chrysler is spending on the campaign.
