Jonathan Browning, General Motors Co.'s former global sales boss, has joined Volkswagen AG as global head of the 10-brand group's national sales companies.
Browning started the job June 1. He will be based in Wolfsburg, Germany, and report to Christian Klingler, VW Group's sales and marketing chief.
"The Volkswagen Group has recruited an excellent sales and marketing expert in Jonathan Browning," Klingler said in a statement last week. "Directing our sales companies is becoming enormously important in the light of internationalization and market dynamics. It is therefore a central pillar in the realignment of our Group sales and marketing organization."
As part of that realignment, Luca de Meo, 42, has been promoted to head of marketing for all brands in the VW Group, which includes Audi, Bentley, Lamborghini, Skoda and Seat. He will continue to be executive director of marketing for product and communication at Volkswagen Passenger Cars.
De Meo started with VW last August after leaving Fiat S.p.A., where he was chief marketing officer as well as CEO of the Alfa Romeo and Abarth brands.
Browning brings nearly 30 years of automotive experience with him to VW. He resigned as head of GM's global sales, service and marketing last summer and left the company in October.
Browning, 50, was named vice president for global sales, service and marketing in June 2008. Before that, he was chairman of GM-owned Vauxhall Motors Ltd. and vice president of sales, marketing and aftersales for GM Europe.
While he headed European sales, GM launched its Chevrolet brand across the continent.
Browning, an Englishman, joined GM in 1981, working for Vauxhall, and later became managing director of GM Turkey. From 1997 to 2001, he was Ford Motor Co.'s head of European marketing and then managing director of Jaguar Cars Ltd.