Saab near decision on reviving iconic 92
Skip to main content
Sister Publication Links
  • Automotive News Canada
  • Automotive News Europe
  • Automotive News Mexico
  • Automotive News China
AN-LOGO-BLUE
Subscribe
  • Subscribe
  • Account
  • login
  • HOME
  • NEWS
    • Dealers
    • Automakers & Suppliers
    • News by Brand
    • Cars & Concepts
    • Shift
    • Mobility Report
    • Special Reports
    • Digital Edition Archive
    • Q&A with Chris Bangle
      A penny for your thoughts
      Helping two cultures connect
      SEAT FEAT
    • GM will launch electric bike sales in Europe
      VW seeks to tap potentially lucrative ride-sharing market
      Apple stepped up AV testing to 80,000 miles in 2018
      Self-driving truck startup TuSimple raises nearly $100 million
    • Dealerships owned by ex-NFL stars face collapse, litigation
      Want a luxury car? Try a Kia
      Costly lesson of tortuous legal battle: Get it in writing
      Denny Hecker: A changed man?
    • Access F&I
    • Fixed Ops Journal
    • Marketing
    • Used Cars
    • Sales
    • Best Practices
    • Dealership Buy/Sell
    • NADA
    • NADA Show
    • Automakers
    • Manufacturing
    • Suppliers
    • Regulations & Safety
    • Executives
    • Leading Woman Network
    • PACE Awards
    • CES
    • Management Briefing Seminars
    • World Congress
    • Aston Martin
    • BMW
      • Mini
      • Rolls Royce
    • Daimler
      • Mercedes Benz
      • Smart
    • Fiat Chrysler
      • Alfa Romeo
      • Chrysler
      • Dodge
      • Ferrari
      • Fiat
      • Jeep
      • Maserati
      • Ram
    • Ford
      • Lincoln
    • General Motors
      • Buick
      • Cadillac
      • Chevrolet
      • GMC
      • Holden
    • Honda
      • Acura
    • Hyundai
      • Genesis
      • Kia
    • Mazda
    • Mitsubishi
    • Nissan
      • Infiniti
    • PSA
      • Citroen
      • Opel
      • Peugeot
      • Vauxhall
    • Renault
    • Subaru
    • Suzuki
    • Tata
      • Jaguar
      • Land Rover
    • Tesla
    • Toyota
      • Lexus
    • Volkswagen
      • Audi
      • Bentley
      • Bugatti
      • Lamborghini
      • Porsche
      • Seat
      • Skoda
    • Volvo
    • (Discontinued Brands)
    • Auto Shows
      • Detroit Auto Show
      • New York Auto Show
      • Los Angeles Auto Show
      • Chicago Auto Show
      • Geneva Auto Show
      • Paris Auto Show
      • Frankfurt Auto Show
      • Toronto Auto Show
      • Tokyo Auto Show
      • Shanghai Auto Show
      • Beijing Auto Show
    • Future Product Pipeline
    • Photo Galleries
    • Car Cutaways
    • Design
  • OPINION
    • Blogs
    • Cartoons
    • Keith Crain
    • Automotive Views with Jason Stein
    • Columnists
    • Editorials
    • Letters to the Editor
    • Send us a Letter
    • Will Jaguar replace XE, XF sedans with a single EV?
      Could auto tariff threat be a turning point?
      Ram Chassis Cab goes high-tech
      Chevy's 2019 Blazer: More Camaro, less Equinox
    • EVs will come with economic cost
      Spend money on sales, not stores
      Put it on your bucket list
      GM stepped on a land mine
    • Could auto tariff threat be a turning point?
      EVs will come with economic cost
      Spend money on sales, not stores
      Put it on your bucket list
    • Let dealers invest in innovation, not renovations
      Hackett's vision for Ford is still a blur
      The last temptation of Elon Musk
      Path to trade deal didn't have to be so treacherous
    • Deeper issues in tech shortage
      A boycott is not the answer
      Odds poor for Cadillac rebirth
      GM falls short with Cadillac interior
  • DATA CENTER
  • VIDEO
    • AutoNews Now
    • First Shift
    • Special Video Reports
    • Weekend Drive
  • EVENTS & AWARDS
    • Events
    • Awards
    • World Congress
    • Retail Forum: NADA
    • Canada Congress
    • Marketing 360: L.A.
    • Europe Congress
    • Fixed Ops Journal Forum
    • Retail Forum: Chicago
    • Leading Women Conference Detroit
    • 100 Leading Woman
    • 40 Under 40 Retail
    • All-Stars
    • Best Dealership To Work For
    • PACE Awards
    • Rising Stars
    • Europe Rising Stars
  • JOBS
  • +MORE
    • Webinars
    • Leading Women Network
    • Custom Features
    • Classifieds
    • People on the Move
    • Newsletters
    • Contact Us
    • Media Kit
    • Ally: Do It Right
    • Guide To Economic Development
MENU
Breadcrumb
  1. Home
  2. Automakers & Suppliers
June 02, 2010 01:00 AM

Saab near decision on reviving iconic 92

Wire Reports
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    The Saab 92 from 1950.

    Saab will decide within the next few months whether to build an entry-premium car to compete with similarly sized premium models from Audi and BMW, said the chief of Dutch carmaker Spyker Cars NV, which bought the Swedish company this year.

    Victor Muller, the CEO of Spyker, said he is deep in talks with potential partners about procuring a platform to make a new version of the tear-drop-shaped Saab 92 model from 60 years ago.

    The decision whether to go forward with the new model, which would be introduced in 2013 at the earliest and be the first car fully designed under Spyker's stewardship, would depend on economic conditions, partners and financing, Muller said.

    "That is my job for the next 100 days," Muller said on Wednesday at a launch event for Saab's new 9-5 flagship, the first since Spyker took over Saab in January in an $400 million deal with General Motors Co.

    Muller wants to restore buzz and sales to the Swedish brand, which struggled under GM and saw sales plummet to about 40,000 cars last year from about 130,000 five years ago.

    A retro version of the new 92, if built, would be aimed at a fast-growing car segment for premium small cars, which includes BMW's Mini and the new Audi A1, which launches in Europe this summer.

    "The 92 has to be the most stunning looking, the most ingenious and the most premium car. It has to undeniably be a Saab," Muller said.

    Low volume

    Saab would choose a chassis platform from a bigger carmaker rather than make the investment for a car that would have a projected yearly production run of 30,000 to 60,000.

    Asked whether Saab was in talks with Volkswagen or Hyundai Motor Co., likely platform partners, Muller said there were no talks with the Korean automaker and declined to comment further.

    Muller said a new Saab 92 would be priced "about 10 percent more than a Mini," which starts at 16,600 euros in Germany.

    Saab needs about $300 million to develop each new model and would have to secure financing as its current funds are already earmarked for planned models and upgrades.

    Muller did not link plans for a listing in Stockholm to the 92, but said that once the group announces half-year results on Aug. 28, he and Saab CEO Jan Ake Jonsson would set off for a investor roadshow to drum up institutional interest in Spyker.

    "We're not planning to offer shares any time soon," he said.

    He had indicated earlier this year that Spyker would also seek a London listing and possibly delist from Amsterdam's stock exchange but said that an Amsterdam-Stockholm dual listing was the most likely scenario for now.

    Putting Saabs and Spykers together

    Muller also said that Spyker will almost double the number of dealers selling its high-end sports cars this year by offering them through Saab outlets.

    “We are signing up Spyker dealerships left, right and center,” Muller said.

    Spyker intends to boost its dealer network to 60 from 35 in 2010, and to about 90 by the end next year, as Saab dealers open their doors to models such as the C8 Aileron, which can reach 300kph (186 mph) and sells for $214,990 in the United States, he said.

    The new dealerships will help Spyker, which sold 36 cars last year and has been a money-loser since it went public in 2004, to become profitable, Muller said.

    The Dutch supercar maker has also started benefiting from lower prices for “generic” parts such as windshield wiper motors that Saab gets through its higher volumes, Muller said, adding that Spyker plans to tap Saab's engineering resources.

    “Spyker will be profitable in its own right, very much helped by its sister Saab,” Muller said. “It's wonderful that the company that saved Saab is also benefiting from having done that in its own business.”

    Reuters and Bloomberg contributed to this report

    Letter
    to the
    Editor

    Send us a letter

    Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.

    Recommended for You
    Digital Edition
    THIS WEEK'S EDITION
    See our archive
    Fixed Ops Journal
    Thumbnail
    Read the issue
    See our archive
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    Subscribe Now

    Get access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that's vital to your business.

    Subscribe
    Connect With Us
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter

    Our Mission

    The Automotive News mission is to be the primary source of industry news, data and understanding for the industry's decision-makers interested in North America.

    AN-LOGO-BLUE
    Contact Us

    1155 Gratiot Avenue
    Detroit, Michigan
    48207-2997

    (877) 812-1584

    Email us

    Resources
    • About us
    • Contact Us
    • Media Kit
    • Subscribe
    • Manage your account
    • Reprints
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    Copyright © 1996-2019. Crain Communications, Inc. All Rights Reserved.
    • HOME
    • NEWS
      • Dealers
        • Access F&I
        • Fixed Ops Journal
        • Marketing
        • Used Cars
        • Sales
        • Best Practices
        • Dealership Buy/Sell
        • NADA
        • NADA Show
      • Automakers & Suppliers
        • Automakers
        • Manufacturing
        • Suppliers
        • Regulations & Safety
        • Executives
        • Leading Woman Network
        • PACE Awards
        • CES
        • Management Briefing Seminars
        • World Congress
      • News by Brand
        • Aston Martin
        • BMW
          • Mini
          • Rolls Royce
        • Daimler
          • Mercedes Benz
          • Smart
        • Fiat Chrysler
          • Alfa Romeo
          • Chrysler
          • Dodge
          • Ferrari
          • Fiat
          • Jeep
          • Maserati
          • Ram
        • Ford
          • Lincoln
        • General Motors
          • Buick
          • Cadillac
          • Chevrolet
          • GMC
          • Holden
        • Honda
          • Acura
        • Hyundai
          • Genesis
          • Kia
        • Mazda
        • Mitsubishi
        • Nissan
          • Infiniti
        • PSA
          • Citroen
          • Opel
          • Peugeot
          • Vauxhall
        • Renault
        • Subaru
        • Suzuki
        • Tata
          • Jaguar
          • Land Rover
        • Tesla
        • Toyota
          • Lexus
        • Volkswagen
          • Audi
          • Bentley
          • Bugatti
          • Lamborghini
          • Porsche
          • Seat
          • Skoda
        • Volvo
        • (Discontinued Brands)
      • Cars & Concepts
        • Auto Shows
          • Detroit Auto Show
          • New York Auto Show
          • Los Angeles Auto Show
          • Chicago Auto Show
          • Geneva Auto Show
          • Paris Auto Show
          • Frankfurt Auto Show
          • Toronto Auto Show
          • Tokyo Auto Show
          • Shanghai Auto Show
          • Beijing Auto Show
        • Future Product Pipeline
        • Photo Galleries
        • Car Cutaways
        • Design
      • Shift
      • Mobility Report
      • Special Reports
      • Digital Edition Archive
    • OPINION
      • Blogs
      • Cartoons
      • Keith Crain
      • Automotive Views with Jason Stein
      • Columnists
      • Editorials
      • Letters to the Editor
      • Send us a Letter
    • DATA CENTER
    • VIDEO
      • AutoNews Now
      • First Shift
      • Special Video Reports
      • Weekend Drive
    • EVENTS & AWARDS
      • Events
        • World Congress
        • Retail Forum: NADA
        • Canada Congress
        • Marketing 360: L.A.
        • Europe Congress
        • Fixed Ops Journal Forum
        • Retail Forum: Chicago
        • Leading Women Conference Detroit
      • Awards
        • 100 Leading Woman
        • 40 Under 40 Retail
        • All-Stars
        • Best Dealership To Work For
        • PACE Awards
        • Rising Stars
        • Europe Rising Stars
    • JOBS
    • +MORE
      • Webinars
      • Leading Women Network
      • Custom Features
        • Ally: Do It Right
        • Guide To Economic Development
      • Classifieds
      • People on the Move
      • Newsletters
      • Contact Us
      • Media Kit