Pop Quiz: What color is "Giggle?"
Before I answer, let me admit that I'm a color philistine. The sophisticated names used to distinguish colors, hues and shades are lost on me.
I gag at names like Nissan's "Saharan Stone." I have to squint to see any difference between Ford's "Oxford White" and its "White Platinum Tri-Coat Metallic." When Click and Clack say one of their sponsors has a chair in "True Black," I immediately think, "As opposed to what: Faux black? Would that be, let's see, white?"
Today, Bayer MaterialScience unveiled a new palette of spring colors, all available on various resins for use on car parts. Now, this is extremely serious stuff. Car buyers can be sold or repelled by a vehicle's color.
Bayer's new colors include some I can understand: Sharkskin is a silvery-grey; Orinoco invokes the green of a rainforest; Cayman is a deep blue, or as the stylists put it, "the shade of the warm waters of a spring break spent in the Caribbean."
Here's what the press release says: "Like the soda bubbles that tickle your nose, this lighthearted orange hue will tickle any designer's fancy."
Contrast that with the rest of the description, aimed at the non-designer customers: "This shade was also designed in Makrolon® 2405 polycarbonate plastic resin, which features a broad processing window that permits faster cycling and higher productivity."
What's wrong with "orange"?