Mahindra & Mahindra Ltd. of India is considering an equity stake and direct involvement in U.S. distribution of its India-made compact diesel pickups, a senior executive says.
Mahindra pickups are scheduled to reach U.S. showrooms by year end. Distribution, sales and marketing now are controlled by a private independent company, Global Vehicles U.S.A. Inc., of Alpharetta, Ga.
Global Vehicles CEO John Perez has been trying to bring the Mahindra truck here since 2007. The plan has missed three previous launch targets as Mahindra made product changes and tested the vehicle for U.S. regulatory approval.
"Off and on, we have talked about the possibility of Mahindra investing money in GV, to be more directly involved in our distribution" in the United States, the president of Mahindra's automotive sector, Pawan Goenka, told Automotive News. "But as of now, we have made no such firm plan.
"What happens in the future, one doesn't know. It's possible that Mahindra will come in in the future and do something with GV in terms of equity infusion."