How do you double the value of a Yugo? Fill up the gas tank.
Yes, the Yugo was a dud. Seldom have three letters so captured the essence of a vehicle.
But as you pack for the beach this summer, you can bring the Yugo along for a good laugh.
"The Yugo: The Rise and Fall of the Worst Car in History," by Jason Vuic, is a great reminder that this wonderful and crazy business has more than its share of jokers, hucksters and weirdness.
DISCLAIMER: The book was given to me by the author. And I thank Vuic, an assistant professor of history at Bridgewater College in Virginia, who tells the tale with great insight and humor.