The march of technology moves at warp speed these days. The folks at Chrysler should know.
Motor Trend magazine earlier this year honored the Dodge Ram 2500 HD as its 2010 Truck of the Year. Chrysler was so proud it covered the headquarters building in Auburn Hills, Mich. with a banner visible for miles around. The award is the centerpiece of Ram's ad campaign too.
For their June issue, Motor Trend decided to see how their Truck of the Year compared to the newest kid on the block: The 2011 Ford F250 Super Duty. It was a close race, but in a side-by-side comparison the Ram finished second.
Motor Trend praised both trucks. The Ram earned kudos for its powerful Cummins diesel engine, its lower price, its interior and its new exterior design. It is "still the commercial-grade workhorse of the bunch, but the rough edges are beginning to show," the magazine concluded. The big Ford got high marks for fuel economy when towing, superior refinement, smoothness and a long list of features. "Ford has taken the segment to new heights," the magazine said.
With the new 2011 Chevy Silverado and GMC Sierra heavy duty models just around the corner, leaders in the work truck segment can't afford to sit on their lunch boxes.