Toyota seemed to be back on track in dealing with the sudden acceleration problems. Worldwide, about 8.5 million vehicles were recalled. Dealers and customers were reassured, and product fixes were made. Toyota Motor Corp. CEO Akio Toyoda apologized.
But the automaker's approach came under scrutiny again last week when a top quality officer said part of Toyota's problem could be that dealers had not educated customers properly about their cars.
To some, that sounded like blaming customers and dealers. Some sudden acceleration incidents may have been caused by driver error, but not all of them. Toyota made mistakes and might be better served by shouldering the blame.