BMW Financial Services' priorities for 2010 include ramping up sales for BMW-branded aftermarket products.
For example, BMW dealers sold about 2,800 of its tire-and-wheel package in the fourth quarter last year, when sales began. In 2010, the goal is to sell about 13,500 to 14,000 of the package, Shaun Bugbee, vice president of sales and marketing, has said.
BMW Financial Services also is expanding a pilot program to adopt electronic documents across the board. The Woodcliff Lake, N.J., company gets high marks from dealers. It has been No. 1 in the leasing category for six consecutive years in the J.D. Power and Associates Dealer Financing Satisfaction Study.
Bugbee, 47, spoke about his company's plans with Special Correspondent Jim Henry last week at the New York auto show.