NEW YORK (Bloomberg News) -- Toyota Motor Corp.'s Scion, designed to attract buyers younger than those of the company's namesake brand, unveiled U.S. versions of the iQ minicar and revamped tC coupe intended to help halt a sales slump.
The iQ, already sold in Japan and Europe, will arrive in the U.S. in early 2011 and the tC will be available late this year, Jack Hollis, head of U.S. Scion sales, said today at the New York auto show.
“Scion has achieved exactly what the company hoped,” he said at a press conference. Hollis didn't provide prices or volume targets for either model.
Toyota, the world's largest automaker, began selling Scions across the U.S. in 2004. The brand's sales peaked at 173,034 in 2006, falling to 57,961 in 2009. In this year's first two months, deliveries of its tC, xB wagons and xD hatchbacks slid 20 percent.
The tiny two-door iQ will have fuel economy in miles per gallon in the “upper 30s,” Hollis said, without elaborating.