It's not uncommon for dealers to get a little animated when riled up.
But Barry Jackson, general manager of Sandy Springs Toyota-Scion in suburban Atlanta, found a new way to express himself. Jackson thinks crisis-ridden Toyota is being treated unfairly, so he is using a cartoon to underline the point.
Jackson, whose family owns the store, commissioned an artist to draw an illustration portraying the national media slugging it out with Toyota as domestic automakers and the UAW cheer on the fight. And to make sure customers get the picture, Jackson put it on a postcard that he mailed to them.
The reverse side of the postcard urges customers to schedule recall work or take advantage of big Toyota incentives to buy a new vehicle. It also offers to buy back customers' Toyotas with no strings attached.
Jackson said the illustration is all in good fun.
"It's just satire," he said.
He does think that coverage of Toyota's troubles has been excessive and that other brands are taking a special delight in the company's misfortune. But that's just the nature of competition, said Jackson, whose family also owns a Ford store.
He said the postcard pitch is not meant to downplay the seriousness of the recall.
"There's an issue," Jackson said, "and I think they're doing all they can do to resolve it."