Manheim, which has long allowed dealers to sell vehicles online without transporting them to a physical auction, has bundled some services to make the process easier.
Manheim Direct sends representatives to examine a seller's inventory and produce online condition reports. It also will conduct post-sale inspections and arrange to have vehicles transported.
Sue Boehlke, senior vice president of Manheim products and processes, said the program enables dealers to offer vehicles for sale simultaneously on their lots and to other dealers on OVE.com, Manheim's online used-vehicle site.
She wouldn't say how much the service costs.
"We'll bring the auction to your lot, completely," Boehlke said. "Dealers want to retail that car, and we encourage them to do that."
The new services also make it easier for commercial sellers, such as rental car companies, to list vehicles that are waiting to be transported or in transit to a physical auction, she said.
Other online remarketers that cater to dealer sellers offer at least some of the services being offered by Manheim Direct. For instance, Openlane Inc. will conduct vehicle inspections and arrange for transportation.
Boehlke said Manheim's OVE.com always has allowed the sale of vehicles not at a physical auction site, but Manheim Direct adds the inspection and transportation services.
The vehicles also may be offered on Manheim's Simulcast online channel, which allows dealers to bid remotely on vehicles at a Manheim physical auction.
The auction company piloted the program last summer and began rolling it out in February. About 300 dealers now use Manheim Direct.
Boehlke said Manheim learned during the pilot that "there is a lot of value in having Manheim stand behind the condition report."